Read Time 378 minutes
Instagram has become a platform for brands to connect with their customers and get the word out about their products.
With nearly 200 million active users, it’s no wonder why brands are getting on board. And with more than half of American teens using Instagram, it’s a great way to reach them.
Instagram is a great way to promote your business and grow your customer base. But it’s not easy to gain traction on Instagram, especially if you’re new to the platform. Here are some top tips for growing your Instagram following:
1. Be Unique
The more unique your Instagram account is, the more likely people will be to follow you. You don’t have to be a professional athlete or actor to have a following on Instagram; just make sure your account is original and interesting.
2. Use Hashtags
It’s one of the most obvious ways to grow your Instagram following, but if you’re not already using hashtags on your profile, you’re missing out on a lot of potential engagement. Hashtags help people find your account when they search for an interest they have in common with you, like “music” or “fashion.” The more hashtags you use in your posts, the more followers are likely to find your account and see your posts. The main reason is that people who follow you will see that you’re talking about specific topics and issues. If they want to learn more about those topics, they’ll click on the hashtag and check out relevant posts from people who actually know what they’re talking about.
3. Post Consistently
It’s important that you post content on a regular basis throughout the week so that people can see it when they open their news feeds every morning! You should post at least once per day on Instagram with at least 30-60 seconds worth of content each time. The more consistent you are with posting content, the better chance of growing your following on Instagram!
If you’re not posting everyday, it won’t show up in search results for people who are looking for trending content. The more often you post, the more likely people are going to find their way back to your profile.
4. Include Photos in Your Posts
Photos are important because they give followers an idea of what kind of content they can expect from you on a regular basis. If they see that all of your posts include photos or videos rather than just text, it gives them a sense of what kind of person you are as well as what kind of content they might enjoy reading or watching from you on a regular basis
Share images that are relevant to the posts or stories you’re promoting, so people who don’t follow you will see it anyway and may click through to see more from your account or brand page if they like what they see there — which could lead them back to their own feed or into a conversation with one of their friends about the image or post in question (since Instagram photos automatically show up in feeds).
Make sure your photos are well lit and well composed, especially if they’re taken in low-light settings or outside in the early morning hours — those photos will get much less attention than ones with great lighting or well-composed backgrounds and objects in them, so focus on those details first!
Don’t post too many images from the same place if it makes people uncomfortable seeing the same thing over and over again — that’s called “overposting” and it can actually reduce engagement by making people feel like they need to scroll past all of your photos to see something new!
5. Connect with Other Influencers
Don’t just follow other Instagrammers, connect with them too! That way you can discuss the best ways to grow your following, and they can provide advice on how to use Instagram in your business.
6. Engage with Your Followers
When someone likes or comments on your photo, make sure to thank them! This will encourage people to continue engaging with you and also help you get more engagement from their accounts as well.
7. Follow People Who Interest You
The best way to grow your Instagram following is to follow people who share similar interests as you do.
This is all about finding your tribe, which will help you build a community of like-minded individuals.
8. Post Original Content
The best way to get people to like your page on Instagram is by posting original content. This could be funny videos or pictures of you with your friends or family.
9. Don't Just Post Photos
I know it’s easy to just post photos on Instagram, but if you want to grow your following, don’t do that! Instead, try posting videos or articles at least once per week, as well as your photos when appropriate (for example, if you’re doing a sponsored post). Your followers will appreciate seeing more content from you and will be more likely to engage with what you post next time around.
10. Use Instagram Stories
Use Instagram stories instead of regular posts — they’re fun and easy to use, but they won’t get as much engagement as regular posts do.
